{"id":1109,"date":"2025-09-08T13:42:10","date_gmt":"2025-09-08T13:42:10","guid":{"rendered":"https:\/\/integpartner.com\/en\/?p=1109"},"modified":"2025-12-05T15:13:23","modified_gmt":"2025-12-05T15:13:23","slug":"interview-with-lasse-ramquist-part-2-without-a-shared-story-no-cultural-muscles","status":"publish","type":"post","link":"https:\/\/integpartner.com\/en\/interview-with-lasse-ramquist-part-2-without-a-shared-story-no-cultural-muscles\/","title":{"rendered":"Interview with Lasse Ramquist, Part 2: Without a Shared Story, No Cultural Muscles"},"content":{"rendered":"\n<p class=\"has-regular-font-size\"><strong>In the first part of our interview series with IntegPartner\u2019s founder Lasse Ramquist, we explored the potential of unleashing the self-organizing power within organizations \u2013 without losing balance. In part two, we focus on the importance of uniting around a story from the future, and how a shared language and a strong culture are critical to building thriving organizations.<\/strong><\/p>\n\n\n\n<p id=\"ember51\">When Lasse Ramquist talks about <em>stories from the future<\/em>, he doesn\u2019t mean an overambitious vision document that ends up in a drawer. He refers to a carefully crafted, sharp narrative that every employee understands \u2013 and feels part of. This is where the strategic dialogue begins. Unlike the traditional business plan \u2013 which describes goals and activities in a language tailored for the boardroom \u2013 the future story must focus on one or at most two central questions and challenges that require mobilization across the entire organization.<\/p>\n\n\n\n<p><em>\u201cManagement cannot solve everything through decisions or projects. The ability to deliver, maintain quality, or drive complex initiatives requires the combined energy, drive, and intelligence of the entire organization,\u201d<\/em> emphasizes Ramquist.<\/p>\n\n\n\n<p>It\u2019s not about communicating business plans and giving orders \u2013 it\u2019s about creating a shared, two-way dialogue about the future. This dialogue should be based on a well-articulated vision, grounded in solid facts, and respectful of people as adults capable of forming their own views. It should invite both hearts and minds to contribute, and encourage everyone to join forces to make it a reality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>It Must Feel Meaningful \u2013 For Everyone<\/strong><\/h2>\n\n\n\n<p>A common mistake is starting at the wrong end: formulating goals and roadmaps without first establishing a <em>why<\/em>. That\u2019s why the story from the future must carry a clear \u201cwhy\u201d that resonates with every employee.<\/p>\n\n\n\n<p><em>\u201cThere has to be something in it that says: this is interesting for me too, not just for the boss who has bonuses at stake,\u201d<\/em> explains Lasse. <em>\u201cAnd it\u2019s not about money, it\u2019s about the fact that it\u2019s simply more fun to work in a company where everyone is pulling in the same direction.\u201d<\/em><\/p>\n\n\n\n<p>The story then becomes not only a strategic tool \u2013 but also a source of inspiration and belonging. It is only when people see their own role in the bigger picture, and feel that their actions matter, that the self-organizing force can truly grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>40 Minutes of Condensed Meaning<\/strong><\/h2>\n\n\n\n<p>This means that the leader must first <em>distill<\/em> all background material \u2013 market trends, customer demands, internal strengths and weaknesses \u2013 into a narrative that can be presented in 30\u201340 minutes. At the same time, the foundation must be solid enough that employees can review the same data, ask critical questions, and feel intellectually secure in the conclusions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Where are we heading?<\/strong> \u2013 A clear description of the landscape beyond the horizon, but not an abstract \u201cpipe dream.\u201d It must spark genuine hope that <em>this is something we can achieve together.<\/em><\/li>\n\n\n\n<li><strong>Why is it important?<\/strong> \u2013 Everyone should see the connection to major societal changes, customer expectations, new market conditions, competitor moves, and the internal gaps that need closing.<\/li>\n\n\n\n<li><strong>What does it look like when we get there?<\/strong> \u2013 You need to paint a clear and concrete picture of the future state, one that everyone can visualize. It should convey a sense that it is within reach \u2013 <em>if we all focus and pull in the same direction.<\/em><em><br><\/em><\/li>\n<\/ul>\n\n\n\n<p>But presenting a story from the future is not enough. There must also be room to listen \u2013 truly listen.<\/p>\n\n\n\n<p><em>\u201cThe confidence that comes from being clearly formulated and well-articulated makes it easier to shift gears, be curious, and truly listen. If I feel threatened as soon as someone asks a tough question, the risk is that the strategic dialogue turns into a one-way defensive speech,\u201d<\/em> says Lasse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Formulate First, Then Truly Listen<\/strong><\/h2>\n\n\n\n<p>Once the story has been presented, employees are set free in smaller groups. The task: to test the narrative.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is the message understandable?<\/li>\n\n\n\n<li>Are facts, nuances, or perspectives missing?<\/li>\n\n\n\n<li>Do we buy into the vision \u2013 and what is required to get there?<\/li>\n<\/ul>\n\n\n\n<p>For the dialogue to be real, psychological safety is crucial. The leader must be so grounded in their case that they can, without ego, listen to doubts, counterarguments, and blind spots.<\/p>\n\n\n\n<p><em>&#8220;If 20% of employees remain sceptical after the workshop, it\u2019s not that the employees \u2018don\u2019t get it\u2019 \u2013 it\u2019s the leadership that has homework to do.&#8221;<\/em><\/p>\n\n\n\n<p>Employees will ask themselves: <em>What\u2019s in it for me?<\/em> Money and bonuses may work to some extent among senior managers, but other fuel is needed to engage everyone. People are motivated by clear purpose, pride, and the chance to make a difference. A story from the future must therefore speak to the joys of everyday work: collaborating in a team that pulls in the same direction, succeeding in customer deliveries, and experiencing personal growth while being part of a winning team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Words to Culture<\/strong><\/h2>\n\n\n\n<p>Ramquist ties back to management guru Peter Drucker\u2019s famous quote: <em>\u201cCulture eats strategy for breakfast.\u201d<\/em> He argues that a strong culture makes an organization more intelligent and agile, accelerating the movement from decision to result. But culture is not shaped by Friday coffee breaks or value statements on the wall; it emerges from habits, behaviours, and the language we use to interpret reality.<\/p>\n\n\n\n<p>So, the story from the future is merely the foundation. To create a culture where direction, collaboration, and responsibility become everyday practice, more than inspiration is needed \u2013 it requires a shared language, new habits, and ongoing training.<\/p>\n\n\n\n<p><em>\u201cCulture is visible in habits and behaviours. It lives in how people act in daily life, but also in how we talk and think \u2013 it lives in language.\u201d<\/em><\/p>\n\n\n\n<p>He compares this to a group of African herders who, with a quick glance, can tell how their cattle are doing\u2014whether they need water or better pasture, or if they might be sick. They have developed a shared language that helps them discern what matters in their daily work. In the same way, every organization must build its own shared understanding \u2013 its own \u201ceyes to see with.\u201d<\/p>\n\n\n\n<p><em>\u201cIt\u2019s the language that makes us a team, that aligns our thinking. And you have to practice, train, and build that together \u2013 over time.\u201d<\/em><\/p>\n\n\n\n<p>Here, the story from the future plays a key role \u2013 it sets a framework to practice new ways of thinking, speaking, and acting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stories Bring Purpose to Life<\/strong><\/h2>\n\n\n\n<p>Lasse often returns to concrete examples from his long career to illustrate his point. One is a company he worked with, founded by a doctor with a clear purpose: to improve the lives of people with severe disabilities using modern technology.<\/p>\n\n\n\n<p><em>\u201cThe entire company was infused with that principle,\u201d <\/em>he recalls<em>. \u201cThe purpose answered the question: why do we exist?\u201d<\/em><\/p>\n\n\n\n<p>He also highlights Svenska Kraftn\u00e4t, a Swedish government authority that manages the national power grid. They have a clear societal mission: to help make a fossil-free society possible, and this purpose is deeply embedded in their daily operations. Despite challenges, this mission has become a unifying force for the whole organization.<\/p>\n\n\n\n<p><em>\u201cSo much is at stake for society as a whole, and they play a key role. That creates a powerful force for collaboration and focus.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Northvolt \u2013 When a Shared Language Is Missing<\/strong><\/h2>\n\n\n\n<p>Lasse also brings up a current example \u2013 Northvolt \u2013 using its rapid expansion and dramatic bankruptcy to illustrate the risks of growing too quickly.<\/p>\n\n\n\n<p><em>\u201cHere, experts from around the world gathered to build advanced batteries at record speed. Without an experience-based, shared language (and I don\u2019t mean Swedish, English, or Korean), but a common set of concepts that allows everyone to understand what it takes to build these batteries together in a complex production process. Without these shared eyes to see with, friction is inevitable. The problems rarely stem from the vision itself \u2013 the story of the climate transition is crystal clear \u2013 but from the cultural, competence-based core that must support such a complex operation.\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Translating Strategy into Everyday Habits<\/strong><\/h2>\n\n\n\n<p>Ramquist\u2019s message is clear: the story from the future is the foundation, but it\u2019s not everything. It must also be followed by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shared handrails<\/strong> \u2013 the guides for collaboration and decision-making at all levels, helping individuals and teams create and sustain effective habits.<\/li>\n\n\n\n<li><strong>Shared language<\/strong> \u2013 a set of shared concepts that becomes an operational language, providing precision and speed in day-to-day collaboration. (\u201care we seeing the same thing?\u201d).<\/li>\n\n\n\n<li><strong>Training arenas<\/strong> \u2013 operational forums where everyone practices professional and respectful communication \u2013 while still getting the work done. Practical, everyday training always beats classroom theory.<\/li>\n<\/ul>\n\n\n\n<p><em>\u201cThis is often where things break down. Communication can falter already at big kick-off events, but the risk is just as high in daily email threads, Teams chats, and work meetings. It\u2019s right here, in the operational whirlwind, that collaboration is truly tested,\u201d<\/em> emphasizes Ramquist.<\/p>\n\n\n\n<p>When the story from the future withstands employees\u2019 scrutiny and the strategic dialogue begins to live in everyday work, culture gains its oxygen. A unifying, self-organizing force then emerges, propelling the strategy forward \u2013 producing a cognitive field that permeates everything the organization does. It creates a fundamental alignment that holds the company together, even when plans must change.<\/p>\n\n\n\n<p>Lasse returns to the purpose of his book <em>Join Forces: Involve Everyone for Success in an Unpredictable World.<\/em><\/p>\n\n\n\n<p><em>\u201cWhat the book tries to convey is a language, a conceptual framework, and a way to look at what happens in large organizations. It highlights what\u2019s needed to weld the entire company into a united force. It\u2019s about culture, about the kind of leadership, teamwork, and cross-functional collaboration required. But above all, it\u2019s about communication. Because that\u2019s where most things break down in large, complex organizations \u2013 we lack a respectful and professional way of talking to each other. Without that, there is no real collaboration.\u201d<\/em><\/p>\n\n\n\n<p><strong>In the third and final part of our interview series with Lasse Ramquist, we dive into what happens when leadership loses touch with reality. In today\u2019s complex and unpredictable world, new approaches are required.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/integpartner.com\/en\/self-organization\/\"><strong><em>Read part 1 of the series.<\/em><\/strong><\/a><\/p>\n\n\n\n<p><strong><em><a href=\"https:\/\/integpartner.com\/en\/interview-with-lasse-ramquist-part-3-beyond-the-complexity-threshold-new-approaches-to-leadership-are-required\/\">Read part 3 of the series.<\/a><\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adlibris.com\/sv\/bok\/kraftsamla-involvera-alla-for-framgang-i-en-oforutsagbar-varld-9789189868212\"><strong><em>Buy Lasse Ramquist\u2019s book Kraftsamla : involvera alla f\u00f6r framg\u00e5ng i en of\u00f6ruts\u00e4gbar v\u00e4rld (Join Forces: Involve Everyone for Success in an Unpredictable World).<\/em><\/strong><\/a><\/p>\n\n\n\n<p id=\"ember51\"><strong><em>Want to know more about building thriving and effective organizations? <\/em><\/strong><a href=\"https:\/\/integpartner.com\/en\/contact\/\"><strong><em>Contact us at IntegPartner!<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first part of our interview series with IntegPartner\u2019s founder Lasse Ramquist, we explored the potential of unleashing the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Without a Shared Story, No Cultural Muscles \u2013 IntegPartner<\/title>\n<meta name=\"description\" content=\"In part two, we focus on the importance of uniting 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